Blog
100% human-written essays and notes on domains, SEO, and building brands that rank.
- Domain name statistics for 2026Registration and sales figures worth checking before buying a domain.Read the post
The 22 best SEO newsletters in 2026The 22 best SEO newsletters for research, AI search, weekly news, local SEO and news publishers, and what you get from each one.Read the post
Signaling Theory: a lesson in branding from Q.aiWhy a premium domain is a critical asset for a stealth startupRead the post
Get The .Com Or Die Trying (Literally)A terrifying example of a brand's story being overwritten and how the founder's second startup increased organic traffic after upgrading to a .com.Read the post
stop obsessing over SEO metrics that don't matterYour DR going up in a vacuum has very little to do with whether your business makes money.Read the post
What to do when the domain you acquired won’t even rank for branded queriesA failed rebrand, the traffic that vanished, and how I handle newly acquired domains now.Read the post
the future of aged domains in a post-LLM worldCan we leverage aged domains for traffic by building them for LLMs specifically?Read the post
The Story of FlattenTheCurve.comHow I took a hand-registered domain to a million page views in seven days.Read the post